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Wednesday, July 12, 2006
 

Internal Linking with Footer Links and Anchor Text


Footer links are almost standard at the bottom of every Web page. They are placed there for a reason. Should the spiders not be able to fully crawl a site, or the visitor not be able to easily navigate the site, the footer links facilitate movement around the site.

Improve your site by using good keyword rich link anchor text, footer links are a real advantage to your site optimization efforts. In fact, the anchor text choice can enhance even the often neglected Home and About Us pages. At the very least, the anchor text for the home link should be Business Name Home. The anchor text for About Us should read, About Company Name.

You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.

Link anchor text ties the site themes together

When you create internal site links, the single most important thing to remember is to always use keywords in the anchor text that reflect the theme of the receiving page.

The choice of wording for clickable links on the site map, the site menus, and the page footers should reflect the targeted keywords for the page that you link to. The link anchor text tells the search engines what is the important theme for the page being reached by the link. If the receiving page is targeted and optimized for red shirts, the link anchor text should reflect that goal.

Link text for blue shirts would only be half as effective, and should be reserved for linking to the blue shirts page. Don’t use the link text of red shirts for the clickable link to any pages other than the red shirts page. Diluting the anchor text drops the total value to the receiving page by sending what amounts to mixed messages to the search engines. Keep the anchor text relevance clean and focused to the targeted page only.

The link anchor text is more effective if the page receiving the link has the anchor text in its title tags -- and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. The overall benefit is derived from the concentration of theme relevance. And the links of your site becomes more informative to the user.

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Monday, July 10, 2006
 

Lake Erie Football Season


Fall normally means the beginning of football season. To the Lake Erie bass angler it means jumbo-size, `football' shaped smallmouth bass. August to late October/November is when Lake Erie's fat-n-sassy bronzebacks begin to put on the feed bag and begin to stock up for winter. Now is the time to catch one of the lake's best game fish and certainly regarded by many as Erie's best battlers.

With the unexpected introduction of the Zebra Muscle in the late 80's, the Lake Erie Smallmouth Bass really took off into something just short of spectacular. With the cleaner and clearer water resulting from the zebra muscles, bass will encounter with a vengeance any preferred bait when presentedcorrectly. Tip: Smallmouth bass are generally sight feeders. Which means once the bass visualize it's prey, it will attack and devour. Unlike Lake Erie walleyes, smallmouth generally are not boat shy and are not bothered bysunlight. This makes them an accommodating and easy target when located in both shallow and deep water most any time of the day.

Catching Lake Erie Smallmouth Bass takes nothing more then a bait box of soft-shell crayfish, a bucket of minnows, leeches, or a tackle box of properly selected artificial's (tube baits, crankbaits, spinners, etc.). While you can anticipate summer walleyes to roam the open, deep water flats, smallmouth preferhard structure. Bass in most cases are easy to locate. If you can find rocks,you'll find smallmouth.

Tip: A little pre-planning with a lake chart, a couple minutes of questions at the bait shop, or simply book a charter and pick your captain's brain for information, will remendously add to your success. Remember to always have a game plan whensmallmouth or "Jumper" fishing.

Some great areas to begin searching for fall Smallmouth Bass would be around the famous Bass Islands, Kelley's Island, Ruggles Beach off Huron, and of course the angler's choice at Pelee Island in Ontario waters. Tip: Remember whenlocating bass they are territorial fish. Smallmouth rarely roam open waters and will not migrate twenty miles like walleyes do each fall. When the bass move, they tend go deeper or even shallower around their home! If you find structure that is good for bass, expect to find them in the neighborhood again and again within close proximity on your next trip or even next season. If you locate a prime bass spot mark it with your Loran/GPS, landmarks or a means that will allow you to return another day. Good smallmouth spots aren't here today, gonetomorrow like walleyes! Keep in mind you'll not want to tell other serious bass anglers!

Once you have located a suspected prime bass hide-out, where do you begin? You have to decide if your going to anchor or drift. Drifting is preferred and you can drift with any bait that can be presented to a hungry smallmouth bass. If it's to windy in the area your fishing or your boat drifts so fast to properly present your bait, anchor safely at your spot and fish your areathoroughly. To cover more water while anchored, occasionally release or bring in anchor line. It's best either to fish shallow then move out to deeper water or deeper to shallow water, never in-between. This important step allows you towork over areas to eliminate unproductive waters. Tip: There is never any water to shallow or to deep for smallmouth. Any day of the fall season smallmouth could be found in any depth ranging from a shallow 8ft. to a deep 30ft. or at adepth in-between. Locate a good school of bass and to duplicate the drift each time, drop a marker at the beginning and at the end of your drift. This will keep you in preferred water and allow you to be more productive.

Markers or floats that are visible to boats are like a blue-light special. They tend to attract alot of people looking for a bargain or your easy fish! Tip: When in a crowd or around unwanted uncourteous anglers is to use your Loran/GPS to mark your spot when you reset your drift.

When fishing live bait such as soft-shelled crayfish, minnows, or leeches, you'll need proper hooks and have sinkers of various weights. Use of a sharp #1 to #4 hooks are the most common. Due to the rocky structure and occasional snags, wire hooks work best. The type of weight you use is optional. Slipsinkers, wrap around sinkers, and rubber core sinkers all work well. Placement of the weight should be 12" to 18" minimum above the bait for best results. Tip: Use only enough weight to keep the bait near the bottom. To big of weight for the conditions will result in lost strikes from the fish feeling theweight and dropping the bait before the hook set.

To avoid loosing bait to snags and bottom, drop your baited offering over the side of the boat until you feel bottom, shut the reel and simply fish. Remember, smallmouth are not boat shy! You'll often catch them right under your driftingboat! Occasionally lift and lower the bait to allow for extra movement similar to perch fishing. Wait for the pickup, feel the weight of the fish for a second, and set the hook! Tip: When using live bait, don't set the hook to hard. Inother words, don't use what I refer to as the "Bassmaster Whack". Use just your lower arms, keep the line tight, and have a correctly set drag. To much hook set with a heavy action rod can pull the bait and hook right out of the fish's mouth. To tight of drag will cause many broken lines or pulled hooks.Keep your drag on the loose side. Don't be greedy when the hard-fighting fish need line. In most cases your only lip hooking the fish. A good rod of choice would be nothing heavier them med/med-heavy or a rod action with a moderate to fast tip spooled with 6 to 10 lb. test line. If you do miss a strike,immediately drop your offering back. Many times there's competition for food within the bass community and there may be following fish which may strike any offering remaining on the hook. Tip: Bass anglers should constantly check yourline for nicks or cuts resulting from zebra muscles. These small scratches will weaken your line and you'll breakoff many fish! You are fishing a bottom covered by the muscles. Line can be weaken by the sharp edges of the mollusks shell. After each fish is landed, run your finger over the line a couple inches above the weight to the hook to check for bad areas. I've seen many big fish lost to damaged line.

In the Fall months, smallmouth generally prefer a more natural live bait presentation. As the water begins to cool, bass begin the stock up for the long winter. This is when these little `footballs' put on the weight and really show their muscle. If the angler is hardy enough, and doesn't mind missing alittlehunting, the angler can catch a real trophy. The 1994 fall Smallmouth Bass season was spectacular with the average fish falling between 14" to 16", with many over 17 to 21 inches and four pounds plus! Why miss out on the "best" of the "best" when it comes to fishing Lake Erie.Lake Erie's fall football season is just around the corner.

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Saturday, July 08, 2006
 

Armchair Olympian


I am not a die-hard sports enthusiast, but confess I enjoyed watching the winter Olympics held in Turino Italy. It was nice to watch something positive and motivational for a change and to delight in some truly amazing and generous acts. I find the wide variety of sports showcased fascinating, proving there is a lot one can do in cold climates of winter!

Consider the spectrum of sports. There are the many varieties of skiing. The downhill event has skiers reaching speeds of 140 kilometers per hour (87 mph), you get speeding tickets for going that fast in a car! Imagine what it takes to be a ski jumper as you attempt to imitate flight and defy gravity the longest once you are airborne. Picture the freestyle skiers who twist and turn in the air so fast I don't know how the commentators can describe their incredible aerial feats. The cross-country skiers have tremendous endurance, and some stop to shoot rifles while trying to manage their beating hearts and gasping lungs.

We were witness to a newer Olympic event that debuted in Nagano in 1998, snowboarding. I think the snowboarders had the most fun creating their lexicon when they speak of a McTwist, Fakie, Duckfoot, an Ollie or a Nollie! Didn't it just used to be Narly ... or was that suffer speak and I've just dated myself?

There are those flashy speed skaters in their skin-tight outfits who fly around an oval ice surface at up to 60 km per hour (37 mph) battling G forces in the turns. The figure skaters entertained us with their dance routines and inspiring jumps. They also showed tremendous grit when Zhang Dan a Chinese pairs figure skater had a spectacular fall which made anyone watching cringe. To our disbelief, this 20 year old got up, completed the routine, and won the silver medal. Awesome.

We can't forget the curlers. A sport many find strange, but appreciate the accuracy involved in curling your rock down a 44 meter (49 yard) ice surface and trying to hit a bulls eye with two sweepers helping control speed and direction of a heavy stone, while you opponent is attempting to block you or knock you on every throw. Lots of yelling and physics accompany this sport! Imagine four Newfoundlanders winning the gold - talk about a party when they get home!

There is the luge where, depending on the event, one or two people lie on their backs on a sled going down a tight twisty run ... feet first. You might think that is scary enough until you see those in the skeleton event, maybe appropriately named. These athletes go down a steep ice track, on a sled, that has no brakes, headfirst. Hmmm ... where do they find people to do this?

Then there is ice hockey. Grown men and women strap on boots with blades on the bottom, use curved sticks to shoot a hard rubber disk in the opponents net. This happens as they skate at up to 50 km per hour (30 mph) and shoot the puck at over 150 km per hour (95 mph) while maneuvering around on ice. A shame both the NHL laden U.S.A. and Canadian teams didn't even make it to the semi-finals. Perhaps too much talent, not enough "team".

Over the 17-day period, 2,500 athletes from 85 nations competed for 84 medals in seven sports. We shared the pride of those on the podium as they smiled or cried as their national anthem played before the world. Two single acts at this twentieth Olympic Games stand out in my mind and will for many years.

I applaud gold medalist Joey Cheek, the USA speed skater for donating his $25,000 bonus to Right to Play, an organization of former Olympic, Paralympic and professional athletes worldwide who support using sport for development, health and peace. Good for you Joey, you are an inspiration to many.

Perhaps the defining moment of the Games was when Sara Renner, a Canadian broke her ski pole in a cross-country team sprint event. A Norwegian coach gave her a pole to finish the race. She and teammate Beckie Scott went on to win the silver medal. To me this unselfish act defines sportsmanship and is hard evidence the true Olympic spirit lives on. See you in Vancouver in 2010.

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